get2great
← the HR library

Nine Lies About Work Buckingham

Nine widely accepted 'truths' about work are actually lies born of organizations' desire for control, and freethinking leaders who ground their practices in evidence about teams, strengths, and human individuality can build higher-performing, more engaged, and more human workplaces.

Drawing on decades of rigorous data from ADP, Gallup, Cisco, and Deloitte, Marcus Buckingham and Ashley Goodall dismantle nine commonly held beliefs about the workplace—about culture, plans, cascaded goals, well-roundedness, feedback, ratings, potential, work-life balance, and leadership—and show how each begins as a narrow truth before spreading into a controlling lie. Written for the 'freethinking leader' who values emergent patterns over received wisdom and findings over philosophy, the book replaces each lie with an evidence-based truth: people care about their team, the best intelligence wins, companies should cascade meaning not goals, the best people are spiky not well-rounded, people need attention not feedback, people can only reliably rate their own experience, people have momentum not generic potential, love-in-work matters more than balance, and leadership is really about creating followers. It arms readers with practical tools—weekly check-ins, strengths-based coaching, reliable self-report measurement, and red-thread weaving—to unlock the unique contribution of each person on their team.

The model it argues

A causal model in which team-leader design levers (intelligence systems, cascaded meaning, strengths-based role fit, frequent positive attention, reliable self-report measurement, momentum-based career development) shape psychological and behavioral states (engagement across 'We' and 'Me' experiences, trust in leader, love-in-work) that drive outcome metrics (team performance, retention, followership).

Key ideas

Real-Time Intelligence System
A leadership approach that shares accurate real-time information broadly and holds frequent one-on-one check-ins so front-line team members can interpret reality and decide what to do together.
Cascaded Meaning
The deliberate transmission of purpose and shared values through expressed values, rituals, and stories to create emergent alignment.
Strengths-Role Fit
The everyday alignment between a person's activities that make them feel strong and the demands of their role.
Frequent Positive Attention
Leader behavior of noticing and replaying what works for each person and giving frequent, future-focused positive attention.
Reliable Self-Report Measurement
A measurement practice that asks raters only about their own experiences and intended actions to produce reliable, variable, and valid people data.
Momentum-Based Career Development
Guiding careers by combining a person's mass (loves, aspirations, traits) and velocity (performance record, skills) into a changeable, directable momentum rather than a fixed potential rating.
Love-in-Work
The degree to which a person's work is filled with 'red thread' activities they genuinely love, producing anticipation, flow, and fulfillment.
Team Engagement (Me and We Experiences)
The psychological experience of work on a team captured by the eight engagement items spanning individual (Me) and collective (We) experiences.