get2great

Tools · Strategy frameworks

Blue Ocean

Describe a crowded market — get a Blue Ocean ERRC grid + value innovation.

How it works

Corpus-grounded (Kim & Mauborgne via the strategy cluster). Builds the Eliminate-Reduce-Raise-Create grid against the industry's competitive factors, explains the value-innovation move (differentiation AND low cost), the new demand it unlocks, and a tagline.

You bring

{ market, cluster? }

You get

{ market_summary, errc{eliminate[], reduce[], raise[], create[]}, value_innovation, new_demand, tagline, riskiest_assumptions[], grounded_in, provenance }

Use it for

  • Strategy-guide reader: break out of a red-ocean market
  • Get the ERRC moves that change the value curve
  • Find the noncustomers a new value curve unlocks

Run it on your data

Call it on your own inputs — over the API, or hand it to your AI agent via MCP. Discovery is open; running it is metered.

REST  POST /api/bicycle/blue-ocean
MCP   build_blue_ocean

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